Google Wave: Why We’ll All Have Google Accounts.
You know you’re something of a cultural phenomenon when the name of your company is not only bandied about the net as a verb, but added to the standard dictionary as such. And Google, the search engine giant that earned 21 billion last year, refused to disappear when the dot com bubble burst. In fact, their method of silent advertising has become a model for companies.
Google didn’t stop there, though. They announced the lofty goal of digitizing all knowledge, building an impressive library, while wrestling with copyright issues on the texts that they digitized and published.
You would think that would be ambition enough, but with the acquisition of YouTube, Google bought into the Web 2.0 concept in a way that made them a mothership, of sorts.
Enter Google Wave.
It’s being described as what email would have been if it were invented today, and surprisingly, after watching the hour and twenty minute long demo, I would say that description is accurate.
What does Google Wave offer?
- It offers threading within messaging similar to forum features, so no more copying and pasting email sections you want to respond to.
- It offers real-time chat, integrated into the messaging system. Gone are the days when you will need an email account and one of the many instant messengers out there.
- It offers real-time blog posting, integration with twitter, and all your favorite social networking site addictions.
- It offers real time language translation (yes, it translates as you type).
- It offers a spell checker that matches the context of the word against the web, finally solving the problem of words spelled correctly but used incorrectly contextually. The days of confusing “to” and “too” will be a thing of the past. Well, they will seem to be, since we’ll continue to mess them up, but Google will fix them.
- It offers automatic link detection and embedding (type in google.com and it searches the web for the link and embeds it).
But where it really shines is as a tool for collaboration.
- The level of real-time collaboration it will offer (I watched 4 users edit the same document at the same time) will render Microsoft’s One Note obsolete at launch.
- The “playback” feature allows any member of the team to roll back the changes made to a document, see individual contributions, and create a pristine document anywhere along the development stage.
Check it out.
The video is a typical business launch presentation, complete with bad humor and headset microphones. Skip to the parts where you can see the Google interface for the good stuff.

