Featured Posts

Student Reminders! EN100 Students: Diagnostic Paragraphs Due 9/9

Readmore

Welcome Back! Welcome Back, UWP Students. Thus begins the fall semester!

Readmore

Litspot Rss

Borders and BookBrewer to Launch eBook Publisher

Posted on : 18-10-2010 | By : Dean | In : ebooks, Literature, Publishing, Technology

Tags: , , , , , , , , , , , ,

0

Last week, Amazon announced its Singles program, a service that will digitally publish works ranging from 10,000-30,000 words, catering to independent authors. Today, Borders announced it is teaming with BookBrewer to launch Borders – Get Published, a service that will publish works of indeterminate length. This service will be available to any author or blogger, as it features a method to publish content via feed, directly from a writer’s blog.

Borders promises to make the works available across several devices and readers, including “iPhone, iPad, Android-powered tablets, eReader, Aluratek Libre Pro, and Velocity, Micro Cruz Reader.”

The pricing for the service has also been announced:

BORDERS – GET PUBLISHED(TM) Powered by BookBrewer gives authors a choice of two publishing packages: the $89.99 basic package and the $199.99 advanced publishing package. Under the basic package, BookBrewer will assign the book an ISBN (a $125 value), and will make it available to all major eBook stores at a price set by the writer. Royalties will be based on sales and will vary with each retailer. Authors who choose the advanced package will receive a full version of their ePub file, which they will own and may share with friends, family or submit on their own to eBook stores.

You may have noted that the Kindle (and other devices) are conspicuously missing from the list preceding the press release. However the advanced package offers an ePub version of the text, meaning that work can be transfered between online retailers pretty much seamlessly.

While writers can feasibly put together similar packages for themselves and make them available to any of the online retailers, the pricing and the feature that allows writers the ability to essentially blog their way to a book and edit afterward has a certain appeal. There are already several ongoing blog and wiki based projects like Neal Stephenson and Greg Bear’s Mongoliad.

Certainly, Get Published offers another option for writers without agents or publishers.

The question is whether this is a good thing or a bad one. One of the grand failures of Web 2.0 is that user-generated content produces much more questionable or just plain bad content than it does good. We have to endure hours of the “bad” to find those few second of the “good stuff.”¬†And a novel is a different animal than a two minute song or a video. There’s a real time commitment involved in every single published work. Will these services produce income for the companies like Amazon, Borders, and Barnes & Noble, only to produce stagnant markets? They will certainly (at least initially) be filled with many of the novels that have been shopped at the big publishers and rejected several times.

If the service sounds too close to a vanity press to garner a second look, consider that they offer distribution, and unlike most vanity presses they can and will deliver. And with the initial fees paid, the author is free to take his or her work to whichever retailer he or she desires, at whatever price. Most important, authors claim the vast majority of the profits from those retailers. At amazon, that’s 70% of the profits, far more than any of the big print publishers offer. The pricing model offers legitimate incentive for established writers to publish electronically. It’s a good bet that we will see established authors publishing in these markets.

Another factor to consider, from both a consumer and production standpoint, is that these services have the potential to put the digital rights in the hands of the artists and writers. Decisions about DRM will no longer be made by publishers under this monetization platform. They will be made by the person who should make them: the writer.

Improve Your Life, Go The myEASY Way™